Let the floor set a design tone

Ikat Design Area Rug - Siam By Nourison

The area rug can be a room’s focal point, organize furnishings, add warmth and baffle sound.

Botanical rug adds color, becomes a focal pint and adds warmth to your room

BY ELAINE MARKOUTSAS
UNIVERSAL UCLICK


Carpet diem! Area rugs are seizing the day when it comes to dialing up personality in a room. And that goes for indoors and outdoors.


From flat weaves to bas relief, which adds sculptural dimension, it’s modern design that especially stands out, in an impressive range of prismatic colors, stylish patterns and tantalizing textures, many of which are obviously informed by fashion. And while some motifs like circles or squares or chevrons may be familiar, even vintage references are re-framed in an unexpected bold palette, scale or placement so that they look fresh.


The area rug long has played a pivotal role in interior design. It can be a focal point, much like a piece of art on the wall. It serves to ground a space, organize furnishings, add warmth and baffle sound.


For some designers, a rug sets the tone for a room, launching its color scheme — even one that’s monochromatic, which is best expressed by nuances with shades and textures.


But placing a rug in a room requires visualization. This is why retailer websites often show how color and pattern look underfoot and totally change the dynamic in a space. New York artist Madeline Weinrib told San Francisco writer Diane Dorrans Saeks that she had to rethink technique when she began to design rugs 12 years ago.


“I trained myself to see from the floor as opposed to the wall and realized that (a rug) had to exist in dialogue with the decor in the room, that it would have furniture placed on it,” says Weinrib, whose textiles and rugs are sold at ABC Carpet and Home and through her new showroom in Manhattan. “In painting, it’s a world of its own. That’s not true for rugs, which are part of the decor and must be functional.”




TIBETAN PIECES

 Transitional style rug made in Tibet

It’s the distinctive appearance of Tibetan rugs that really jelled in the 1990s and sparked renewed interest in an ancient tradition, especially among those who favor clean design like mid-century modern. The luster of rich wools and dense pile sparked attention, as well as a simplification of patterns that often emphasize geometric elements, such as squares, sometimes punctuated in silk for glossy sheen.


But in recent years, rug design really has exploded. Fashion, interior and lifestyle designers have added cache with collections that have an instant fandom for those who embrace their particular aesthetic. Technology has boosted methodology, allowing the equivalent of performance fabrics as well as digital printing.


Still, as in the past, it’s the materials and weave that enable so much variation. Sheep or goat wool from Iran, Turkey or New Zealand or cotton from India will vary in thickness and pile depending on how the weft threads are woven across the warp or foundation, whether the pile is sheered, tufted or looped. Some wools are more coarse, so the result is more rustic. Wool or cotton flat weaves without pile such


Besides weaves, it’s application of color that lends character. The most coveted antiques are appreciated for their natural dyes, from plants like madder (red), indigo (blue), walnut (brown and gray) and rhubarb (yellow). Today’s fashion-forward hues include deep pinks and raspberries, magenta, tangerine and greens, from kiwi to emerald.


Intentional shading also has added another level of sophistication, with striations that look like worn or wrinkled areas becoming part of the pattern, for example. Another effect called “ombre,” from the French word for “shaded,” features gradations from light to dark, often expressed in a single hue, but the fading effect also can apply to multiple colors. Paint techniques also can be replicated, such as sponged or watercolor prints seen in couture.


Another appealing genre is one that features vintage pieces of traditional Oriental rugs stitched together in a patchwork design, then “overdyed,” usually in rich jewel tones. What’s cool is that the original patterns peek through.


One Turkish-based rug wholesaler, Knotisse, celebrates green by rescuing old kelims from the 1920s to the 1980s, unraveling them piece by piece, then reweaving the yarn in very modern designs and colors. Owner Burak Aydogan calls it “upcycling.”




REPURPOSED RUGS

Over-dyed Patchwork Kilim Area Rug - Re-purposing perfected!

Santa Fe, N.M.-based manufacturer Foreign Accents recycles denim from blue jeans, silk saris and men’s ties, bits of sweaters and even bicycle inner tubes for its Deja New collection.


“The very idea of repurposing is compelling,” says Brian Rojanasumaphong, sales manager and buyer at Chicago retailer Oscar Isberian Rugs. “We live in a time where we’re cognizant of the impact we have on the environment. Anything we can do to reuse and repurpose resonates. When you reference the past there’s an almost spiritual connection.”


And romance. Some manufacturers are recreating vintage with new pieces washed and treated to look worn. The idea is analogous to roughed-up or stonewashed jeans, to instantly age them for a desirable patina.


No surprise then that there’s plenty of inspiration from women’s fashions, from hot colors to patterns.


“We love fashion,” says Chris Chapin, co-founder of the Concord, N.H.-based Company C. “So we often keep an eye on the latest in couture. We don’t recommend designing one’s entire home based on the latest fashion trends, but it is fun to sprinkle into our seasonal colors and designs fabulous influences from the runway.”


Large-scale florals and leafy designs echo the popularity of motifs from nature. Animal prints are especially fetching in fun combos such as azalea and green cheetah (from Company C), or a blue green jaguar from Suzanne Kasler for Safavieh. There are plenty of global and ethnic influences: supersized scrolls and paisleys, fretwork and Greek keys, lattice and Moroccan tile motifs.


But there’s also a practical plus for rugs.


“Rugs add so much to a room’s design,” says Chapin. “One of my favorite (things to do) is to stretch out on our rug after a run. Bare floors would not be as comfortable!”




Source: http://www.miamiherald.com/2012/07/21/v-fullstory/2904059/let-the-floor-set-a-design-tone.html

Mark Gonsenhauser's Rug and Carpet Superstore 

4153 Virginia Beach Blvd.

Virginia Beach, VA 23452

757-486-6600 

Website: http://www.igotyourrug.com/ 

Trends for Area Rugs for 2012 and Beyond

Mark at Domotex in Germany - the Largest International Rug and Design show

This past January my daughter Lauren, whom we call Lolly, accompanied me to Germany to attend Domotex, the largest International rug and design show. The theme of Domotex 2012 was “Customized Living” and that is really what home décor is all about.

“The design options are endless - silk or wool, traditional patterns or futuristic modern design, vibrant colours or subtle hues, modern carpets woven to customer specifications or carpets and carpet tiles arrayed in different colour combinations and shapes. It is easier than ever to achieve an individual, stylish effect.” (Quote from Domotex website)

We very much agree with that statement and at Mark Gonsenhauser’s we strive to bring you the latest designs in rugs and carpets, as well as the ability to customize and create what will fit your needs and desires.

We saw some amazing innovations in rug and carpet designs. Below I showcase three new trends that we liked and have brought to our store in 2012.

1- Silk Sari Rugs. Beautiful hand made 100 % silk rugs made from leftover production fabric and recycled silk sari's. No two rugs are alike! 

Beautiful and Bright Hand made 100 % Silk Rug 
made from recycled Silk Sari's

100% Silk Rug made from recycled Silk Sari's

2- Another innovative idea in rugs for 2012 is Over Dyed Rugs. Some of the rugs are vintage or recycled pieces of rugs sewn together. The process involves neutralizing the colors of the original rug, while still maintaining the pattern and design of the rug.  The rugs are then re-dyed with a solid color producing a unique effect.

Over dyed Rugs at Domotex 

3- Ikat Hand Loomed Rugs. Ikat is a style of weaving where a dyeing technique is used to create a pattern. Ikat employs a resist dyeing process similar to tie-dye on either the warp or weft fibers. The fibers are then woven to create a pattern or design.

Ikat Rugs at Domotex

Ikat Rug - Hot trend in rugs for 2012 and beyond! 

After Domotex we traveled to India to buy rugs. This was a very productive trip because David and Lolly learned about the rug buying process as well as the rug making process.

At the Taj Mahal

A rug maker hand serge's the side of a rug

  

My children passionately offered their opinions on the rugs I purchased and gave me the perspective from their generation. Lolly was even inspired to design her own line of flat weave Dhurrie's exclusive to our store fittingly called “The Lolly Pop Collection.”

Lolly and the "Lolly Pop" Dhurrie collection

"Lolly Pop" Dhurrie Rugs

We also made a visit to the Siddharth Gonsenhauser School where we toured the new second floor they built since my visit last year.

Mark with the kids at the Gonsenhauser sponsored school in Siddharth India

It was an amazing trip and I am excited about bringing to you all the beautiful rugs that I bought for the store! Come in and see us soon!

"I Got Your Rug!"

Mark Gonsenhauser's Rug and Carpet Superstore 

4153 Virginia Beach Blvd.

Virginia Beach, VA 23452

757-486-6600 

Website: http://www.IGotYourRug.com/ 

What Rug For What Room?

Rug  Size & Room Chart

Beside the obvious questions of color and style to be decided by an individual’s personal taste, to determine what type of rug or what size rug is needed for a given location, you should take several factors into consideration.


Of course, price will play an important role in that decision. Within your budgetary parameters, however, the type of construction and quality you choose will be a key factor in ensuring that you will be happy with your new purchase. Putting a light colored needlepoint runner in a foyer or hallway is not usually recommended. Why? Even top quality needlepoints are not made to stand up to high traffic, especially in entry areas where dirt and salt can damage the rug. Conversely, a beautiful soumak flatweave, which has a much denser construction to resist dirt and traffic, could be perfect for such an application. The needlepoint can be a wonderful addition to a bedroom room, a “barefoot” area, where the soumak with its rougher texture might be less desirable from a comfort standpoint. These are just two examples of how placement of different constructions should be taken into consideration.

Another factor you will certainly want to consider is size. From small scatter rugs to palatial carpets, both the actual room size and the specific decorating scheme are critical in determining the size of the rug best suited to your needs. Dining room rugs need to be sized for the placement of the chairs and the table as well as for the absolute measurements of the room. Take into account how much of the pattern will be hidden or obscured under the table. Obviously, a center medallion design would not be the ideal choice for this purpose.

Living rooms can have a wide array of layouts and elements. Sofas, chairs. occasional tables, and lighting fixtures can be arranged in a single unified configuration or in separate seating or "conversation" areas. In either case, your rugs should play a key role in focussing and enhancing the placement of your other furnishings. In effect, they should function as the "foundation" of your design plan for any area in which they are used. The possibilities of decorating with rugs are endless, and with the Nourison family of collections, you can be assured of the very best in color, design, and quality for every room in your home.


Source: http://nourison.com/main.aspx?FORM=NU3



At Mark Gonsenhauser's we can help you choose the right rug for the right room! 


I Got Your Rug!

Mark Gonsenhauser's Rug and Carpet Superstore 
4153 Virginia Beach Blvd.
Virginia Beach, VA 23452
757-486-6600 


Website: http://www.igotyourrug.com/ 

Fresh new look; You'll be 'less bored with your space' with a seasonal change

Karastan Carmel Monte Vista in Crimson

Dear Readers, 


The article below expresses a fundamental decorating concept that many of our customers and designers practice. Changing your decor for the season brings a whole new look and ambiance to your space. Of course one of the easiest ways to do this is with area rugs! 


A great idea for freshening your decor this fall and winter is to incorporate the 2011 color trends of deep shades of purple and eggplant, shades of gray, brown, red and orange. 

Purple Rugs at Mark Gonsenhauser's

 Below is some color inspiration for you from Pantone.

Fall 2011 Home Fashion Color Report from Pantone

Enjoy the article! 




Fresh new look; 
You'll be 'less bored of your space' with a seasonal change


Kelly Olive's decor changes with the weather.


Every winter, the 25-year-old chooses warm shades of purple and grey, infusing it into her bedding and self-made abstract artwork. Come spring, Olive changes it up with colours that scream summer - white, yellow, green and red splashed on the sheets and walls.


Though a biannual update makes perfect sense to Olive, she says her friends think it's "weird." In fact, until recently she thought she was the only one with the odd seasonal habit. But being a confident nonconformist sort, Olive is sticking to her plan.


"When spring is coming and you stop wearing winter jackets, that's the switch time for me," explains Olive. "When it's sunny and nice outside, it should be sunny and nice inside my home. It refreshes it. You get less bored of your space."


Walk into any home decor store right now and it's clear that Olive and others like her are on to something. After a long cold winter, Canadians desperate for a reprieve are refreshing their homes to welcome gentler weather.


In response, stores are bursting with fun bright hues of yellow, green, blue and coral infused in everything from pillows and rugs to furniture and accessories.


Andrea Mills, design spokeswoman for Ikea Canada, likens a spring home makeover to a wardrobe update. Just as people tuck away their winter clothes at the first sign of spring and buy a few new pieces for a different look, she says, the same can be done for the home.


"The change of season, especially into summer, is a time of renewal," says Mills. "The days are longer and lighter. There's just a new feeling in the air and it's a good time for change and to clean up. It's a time when a lot of people start exercising more and going out more and socializing more, so it's nice to celebrate that and reflect that in your home as well."


Refreshing a tired-looking space can be as simple as rearranging furniture or splashing a new coat of paint on baseboards and trim, on one wall or an entire room. Ottawa interior designer Ellen Lee suggests dry earthy neutrals such as pebbles, sand colours and greys since they're lighter and less insulating than darker shades.


"When it's drier it gives an airier feel, so when you're walking through the space it feels very clean, it feels very refreshing but it's not boring," says Lee. "You don't get tired of those colours all that often. With accents you can go for brighter, but only for accents because you don't know if you're going to change your mind later on.


"Particular colours come and go and your tastes change, and if you stay with some of the drier neutral colours for some of your bigger walls and some of your furniture, you'll have a lot more to go on. As the year changes, you can change up the decor a bit more easily."


Pillows, throws and mats also transform a space. Frank Turco, Home Depot's senior manager of trend and design, says the fruits and florals on today's fashion runways have found their way onto drapery, sofas and scatter rugs. For those who can't afford to reupholster, he says slipcovers, throws and pillows in vibrant shades and patterns can make a tired piece of furniture look fresh again.


Texture also plays a role. Toronto interior designer Michelle Mawby says spring means putting away cashmere throws, velvet drapery and shearling rugs and bringing out linen or silk drapery and cotton pillows. Texture makes a home interesting, she explains, but in warmer weather it should be light and airy.


Still, don't think seasonal decorating has to be costly. Start by cleaning the windows to bring in more light, says Lee, or remove one chair to open the space. And if money is tight, head to the hardware store.


"If something is not the right colour, spray paint it," says Mawby.


TIPS TO BRIGHTEN UP A HOME


Do your rooms feel tired? Here are some perk-up tips from the experts:


■ It's a lifestyle thing. Do you use your living room as an entertainment room or is it a room where you watch TV? Frank Turco, of Home Depot, says examining how you use it will better prepare it for the season. He says a casual room calls for seagrass or jute area rug on the floor, natural wood throughout, an open and airy feel and white and natural fabrics throughout, while a formal room begs for more tailored or sophisticated accents.


■ Make it feel good. If yellow is your favourite colour, paint or accessorize in yellow or invest in picture frames or artwork that have yellow in them. Says Turco


■ Look for bargains all year long. Think of more than the designer stores. Check out the mall's home decor stores for inexpensive items and then collect them over time.


Says Toronto interior designer Michelle Mawby, "For $250, you can probably bring in a lot of nice items if you searched in the right places."


Source: 
http://www.ottawacitizen.com/entertainment/Fresh+look/4991097/story.html#ixzz1ag1yjRl5




Mark Gonsenhauser's Rug and Carpet Superstore 
4153 Virginia Beach Blvd.
Virginia Beach, VA 23452
757-486-6600 

Website: http://www.IGotYourRug.com/ 

Rugs in Bright Colors & Bold Patterns Spring Forward for 2011

Soho Collection by Safavieh

Spring is a perfect time for refreshing your home decor. This spring, why not make a bold statement in your space? Interior Design forecasters see a trend toward the bold and bright in showrooms in Atlanta, Las Vegas and High Point, NC. Bold can be beautiful and is a simple way to transform your space.

This spring we have some awe inspiring bright and bold rugs in our showroom. Large scale patterns with bright colors such as orange, purple, and teal deliver a punch of pizazz.

 Why not bring the outdoors in with a bold, large scale floral or a tropical motif rug?

Contour by Nourison

From the Botanical Collection of rugs by Nourison

Adding a brightly colored, bold patterned rug will transform a room that has neutral or tone on tone furnishings.

Eternity by KAS

Couture Collection by Karastan

Bright Red and Orange Poppies -Catalina Rug by KAS

Come visit our 20,000 square foot showroom in the heart of Virginia Beach, VA. No matter what your style is…….

"I Got Your Rug!"

Mark Gonsenhauser's Rug and Carpet Superstore
4153 Virginia Beach Blvd.
Virginia Beach, VA 23452
757-486-6600

Website: http://www.IGotYourRug.com/

 

Proudly providing you beautiful, bright, Decorative rugs for the Hampton Roads cities of Virginia Beach, Norfolk, Chesapeake, Portsmouth, Suffolk, Hampton, Newport News and Williamsburg! 

Transitional Style Design

Transitional style is simple but elegant

Many who currently have traditional style decor are now seeking to bring a more contemporary look to their conventionally decorated rooms. Transitional style interior design is just the right solution.

Transitional style has become popular because of the importance of comfort and relaxation in our homes. The trend is also growing due to the versatility of Transitional style. You can mix traditional and contemporary pieces and create a comfortable, eclectic look.

The label "transitional" can cause confusion for some. Transitional style is the blending of traditional and contemporary to create an elegant and timeless look. Transitional is distinctive because it has a comfortable yet classic feel. Think of it as “updated classic” or as a bridge from Traditional to Contemporary style.

Color

The color palette for Transitional style tends to be very subtle with an emphasis on cremes, ivory, tan, beige and taupe. Dark browns or a pop of orange or aqua adds depth to the neutral palette. The simple color palette is relaxing and uncomplicated to evoke a clean, serene atmosphere.



Furnishings

It is best to keep furnishings understated. Choose furniture that isn’t too masculine or feminine, making it comfortable for all. The lines of transitional furniture are typically straight with the occasional soft, sweeping curve thrown in for good measure.

Proper scale is key to making sure the space feels balanced and appropriate. An emphasis should be placed on moderately scaled pieces that exude an unassuming, refined style. Because of the simplistic designs in the furnishings, Shaker style and Mission style furniture is often a nice match for transitional style interior design.


Fabrics 


Examples of Transitional fabric patterns are, tone-on-tone designs, abstract elements, stripes and graphic designs, floral and botanical motifs. Updated patterns such as paisley and animal prints are also typical of Transitional style.

Transitional style fabrics include lots of texture.


Chenille
Corduroy
Micro fiber suede
Leather
Cotton
Twill
Denim
Raw silk
Tweed
Woven reeds
Woven rope

Transitional Style Area Rugs and Carpeting

Transitional style rug in room

Floor coverings are important in Transitional design because they add color, texture and interest to the space. Your floor coverings as well as your textiles in your design should unify the room.

Berber carpets, textured carpets or sisal rugs are a great way to bring texture to a space.




When it comes to area rugs, Transitional style is a wonderful way to enhance or update your décor. A tone on tone rug or a beautiful updated floral can add just the right amount of color and interest to your room.

Transitional style rug

Transitional style rug

Transitional style can include some color that pops

Final tips

Transitional style is by nature a little bit eclectic. By using common elements to your advantage you can avoid a disjointed feeling to your space. If pieces in your room are a different style, unify them. For example use the same wood finish for furniture. Use the same fabric colors or graphic elements for textiles and the same textures or patterns in area rugs and accessories.

Go for it! Make the transition to Transitional style!


Mark Gonsenhauser's Rug and Carpet Superstore
4153 Virginia Beach Blvd.
Virginia Beach, VA 23452
Phone: 757-486-6600


Website: http://www.IGotYourRug.com/





Proudly providing you with the only Transitional Rug Department in the Hampton Roads area. We serve the cities of Virginia Beach, Norfolk, Chesapeake, Portsmouth, Suffolk, Hampton, Newport News and Williamsburg.